Return on Net Assets (RONA)

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Ratio: Operating Income as a percentage of the Net Assets

RONA shows the profit that managers are making as a percentage of the assets given them to manage. Net Assets in this sense means the amount of Assets derived from Equity and long-term debt. Net Assets does not include supplier Creditors and other liabilities which the managers have generated themselves. Similarly, Operating Income does not take into account the finance charges and taxes; i.e. the items that managers have no control over.

See also Return On Assets (ROA).

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