Welcome to our illustrated glossary of business finance, designed to demystify financial terminology through Visual Finance™. This resource provides a comprehensive 'big picture' view by using a unique, visual approach to financial statements. Our examples feature data from the Round Number Company, a fictional entity with simplified figures to aid understanding. Each term is explained with highlighted sections of the income statement and balance sheet, showing exactly where to find the relevant data and how to perform key calculations.
For a detailed guide on interpreting Visual Finance and an overview of the financial statements for the Round Number Company, please refer to the Appendix. Please note that while our glossary provides general definitions, actual meanings can vary widely between companies (even within a company). For precise internal definitions, consult your Finance Department and ask, "What do you mean by that?"Accounts Payable is the money you owe to your suppliers and vendors. It is part of Current Liabilities.
Also called Payables. Often called Creditors outside North America.
Accounts Receivable is money your customers owe to you. It is part of Current Assets.
The Days Sales Outstanding ratio shows how quickly Receivables (i.e. the proceeds from Sales) are converted into Cash. It is the average number of days to receive payment, this is automatically shown on the Visual Finance graphic.
Days Sales Outstanding (DSO) = Accounts Receivable (A/R) /Average Daily Sales
where Average Daily Sales = Sales/365
Example: The Round Number CompanySales = 200; Accounts Receivable = 40 Average Daily Sales = 200/365 = 0.548 Days Sales Outstanding (DSO) = 40/0.548 = 73 Days |
Accounts Receivable is aso called Receivables. Often called Debtors outside North America.
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Calculator for Days Sales Outstanding (DSO) Average Daily Sales = Sales/365 Days Sales Outstanding (DSO) = Receivables/Average Daily Sales |
Accrual Basis is event-based accounting which recognizes Revenues and Expenses when they happen, not at the time they are paid.
See also Cash Basis.
ATR = Quick Assets/Current Liabilities
where Quick Assets = Cash + Receivables + Short-Term Investments
Example: The Round Number CompanyCash = 20; Accounts Receivable = 40; [STI} = 6; Current Liabilities = 36 Quick Assets = 20 + 40 + 6 = 66 ZATR = 66/36 = 1.8 |
The Acid-Test Ratio is a variant of the Current Ratio; it only includes items which are quickly (and easily) converted into cash. It is called ‘Acid-Test’ because it measures the ability to meet unexpected demands without depending on the sale of inventory.
A ratio of 1 is a good benchmark. Higher ratios indicate a satisfactory condition. Decreasing ratios indicate either a deteriorating cash position or a deteriorating demand for products.
Another definition of Quick Assets is: Current Assets less Inventories. This definition includes Prepaid Expenses but they are not always quickly converted to Cash.
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Calculator for ATR Quick Assets = Cash + Receivables + Short-Term Investments
Quick Ratio = Quick Assets/Current Liabilities |
At the end of the reporting period, the company can distribute some of the profit to the Shareholders as a Dividend. The remaining profit is added to Retained Earnings to fund growth; this is the Addition To Retained Earnings.
Adjustments are Revenues and Expenses, reported on the Income Statement, that are not part of the regular business operation. Look at the Notes to the Financial Statement for a full explanation (Notes are part of the Financial Report).
In the Visual Finance graphics, adjustments indicating increased revenues to the business are represented by gold stacks. Adjustments indicating increased expenses are represented by silver stacks.
Administrative Overheads are costs related to the corporate or administrative function rather than the production of goods and services. They include expenses such as salaries, rent and utilities, and other general office costs. These costs are reported in Selling, General & Administrative (SG&A).
Asset Stripping has at least two definitions:
Asset Turnover measures the efficiency with which a company uses its Assets to generate Sales.
Example: The Round Number CompanySales = 200; Assets = 300 Asset Turnover (ATO) OR Asset Turns = 200/300 = 0.67 |
Asset Turnover shows the speed with which an amount of cash, equivalent to the money tied up in the business, comes back in through the door in fresh sales. It isn’t concerned with profit, only with cash flow. If sales are rapid, little cash is tied up to keep the business going; and if little cash is tied up in the business, it is easier to expand and make improvements.
See also Income|Outcome Triangle for Ratio Analysis.
Asset Turnover is also called Asset Turns.
See also Net Asset Turnover.
Calculator for Asset Turnover Asset Turnover = Sales/Assets
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Assets include anything that is owned and controlled by the business.
Current Assets include Cash, and things that can be expected to easily convert to cash: Receivables, Inventory, Prepaid Expenses and Short-Term Investments.
Fixed Assets include Property, Plant & Equipment, Intellectual Property, Goodwill, Long-Term Investments and other assets that have a more ‘permanent’ nature; they are intended to be held for the long term, not ‘turned over’ in the normal business cycle.
Balance Sheet Equation: Total Assets = Total Liabilities + Equity |
See also Current Assets and Fixed Assets.
The Average Collection Period ratio shows how quickly the proceeds from Sales(i.e. Accounts Receivable (A/R) ) are converted into Cash. It is the average number of days to receive payment, this is shown on the Visual Finance graphic.
Average Collection Period = Accounts Receivable (A/R) /Average Daily Sales
where Average Daily Sales = Sales/365
Example: The Round Number CompanySales = 200; Accounts Receivable (A/R) = 40 Average Daily Sales = 200/365 = 0.55 Average Collection Period = 40/0.55 = 73 Days |
Average Collection Period is part of the Cash Conversion Cycle.
Also called Days Sales Outstanding (DSO) or Days Sales in Receivables (DSR) or Days Receivables.
Calculator for Average Collection Period Average Daily Sales = Sales/365 Average Collection Period = Accounts Receivable (A/R) /Average Daily Sales |
An organization reports its financial performance and position through the Balance Sheet, Income Statement, and Statement of Cash Flows.
The Balance Sheet is a summary of the Assets, Liabilities, and Equity for the business at a certain point in time - it gives a financial snapshot for the given moment.
In the annual report the Balance Sheet shows the state of the business at the end of the business year; it does not show how the business has changed over the year. Compare Balance Sheets for the current and previous periods to see the changes.
The Balance Sheet can be one of two formats: Total Asset or Net Asset.
Total Asset Balance Sheet (upper illustration)
North America uses a Total Asset Balance Sheet which shows the Assets (what you have in the business) and balances against where the funding for those Assets comes from:
Total Asset Balance Sheet Equation:Total Assets = Total Liabilities + Equity |
Net Asset Balance Sheet (lower illustration)
Elsewhere in the world, a Net Asset Balance Sheet may be used. It balances the ‘Net Assets’ (Total Assets less Liabilities) against the Equity. The Net Asset Balance Sheet has advantages for measuring management performance, and is prevalent outside North America.
Net Asset Balance Sheet Equation:Total Assets - Total Liabilities = Net Assets = Equity |
Any term which uses the phrase ‘net asset’ or ‘net assets’ must be examined closely. See discussion at Net Asset.
Book Value of Assets is the value of Current Assets and Fixed Assets as they are listed on the Balance Sheet. (The Market Value is the amount the assets could be sold for.)
Calculation: Purchase value of Assets less accumulated Depreciation.
There are multiple definitions of Book Value, be sure to know which definition is being used.
“What do you mean by that?”
1. Book Value is the Net Asset Value of a company. It is a very conservative ‘worst-case’ valuation of what a business would be worth if it had to close down.
Book Value calculation: Total Assets less Intangible Assets less Goodwill less Liabilities.
Book Value per Share ratio: Book Value divided by Number of Shares issued.
Example: The Round Number CompanyGoodwill is also an Intangible so it is included in the calculation. Total Assets = 300; Intangibles = 20; Goodwill = 8; Liabilities = 160 Book Value Of Business = 300 - 20 - 8 - 160 = 112 If the Round Number Company has issued 200 shares; Book Value per Share = 112/200 = 0.56 |
Note: Any term which uses the phrase ‘net asset’ or ‘net assets’ must be examined closely.
2. Another definition of ‘Book Value’ does not subtract the value of Intangible Assets (e.g. Goodwill and Intellectual Property). In this situation, Book Value is the same as Equity.
Book Value calculation: Total Assets less Liabilities.
Book Value per Share ratio: Book Value divided by Number of Shares issued.
Total Assets = 300; Liabilities = 160 Book Value Of Business = 300 - 160 = 140 If the Round Number Company has issued 200 shares; Book Value per Share = 140/200 = 0.7 |
Be sure to know which definition is being used!
which definition to use? |
Break-Even Analysis looks at the interrelationship of Sales (price and volume), Fixed Cost and Variable Costs. It is typically done as a graphical representation.
The Break-Even Point is the point at which Sales are equal to Total Costs (i.e. Fixed costs plus Variable Costs). It is the combination of sales and costs that yields a no-profit, no-loss situation.
Also known as Break-Even Sales.
A Budget is the expectations of Sales, Costs & Expenses and Profit for a future fiscal period (month, quarter, year).
This is definitely a What do you mean by that? term. Many people use it to mean ‘the amount of money they are allowed to spend’, meaning only ‘their’ costs/expenses portion of the actual budget.
A Target is a specific objective or goal that a business, or organization aims to achieve: sales revenue, a level of customer service, market share.
A Budget is a detailed plan outlining expected income and expenditure over a set period, often as a means of achieving a specific target.
Ask “What do you mean by that”
Capital is a broad term with multiple meanings - it generally means something that is of value to the owners (e.g. PP&E or Intellectual Property or Cash).
Note: Capital is not the same as Capital Stock although some people might use the terms interchangeably.
There are multiple definitions for Capital Employed, understanding which definition is being used is critical.
A common financial analysis metric is Return on Capital Employed (ROCE):
Ratio: Operating Income as a percentage of Capital Employed.
Most definitions of ROCE use Operating Income or EBIT as the 'return', but the precise definition of Capital Employed can vary by company.
Here are six possibilities:
Example: The Round Number CompanyOperating Income = 30; Shareholder Equity = 140; Long-Term Debt = 100 Return on Capital Employed = 30/(140 + 100) = 30/240 = 12.5 % |
2. Calculation: Capital Employed = Total Assets - Intangible Assets - Current Liabilities
Goodwill is also an Intangible so it is included in the calculation.
Operating Income = 30; Total Assets = 300; Intangibles = 8; Goodwill = 20; Current Liabilities = 36 Return on Capital Employed = 15/(300 - 8 - 20 - 36) = 30/236 = 12.7% |
3. Calculation: Capital Employed = Equity + Long-Term Liabilities
Operating Income = 30; Shareholder Equity = 140; Long-Term Liabilities = 124 Return on Capital Employed = 30/(140 + 124) = 30/264 = 11.4 % |
4. Calculation: Capital Employed = Total Assets - Current Liabilities.
Operating Income = 30; Total Assets = 300; Current Liabilities = 36 Return on Capital Employed = 30/(300 - 36) = 30/264 = 11.4 % |
5. Calculation: Capital Employed = Fixed Assets + Working Capital.
where Working Capital = Total Current Assets - Total Current Liabilities
Operating Income = 30; Fixed Assets = 168; Current Assets = 132; Current Liabilities = 36 Working Capital = 132 - 36 = 96 Return on Capital Employed = 30/(168 + 96) = 30/264 = 11.4% |
6. Capital Employed = Total Assets - Current Liabilities - Cash and Cash Equivalents
Operating Income = 30; Total Assets = 300; Current Liabilities = 36; Cash = 20 Return on Capital Employed = 30/(300 - 36 - 20 ) = 30/244 = 12.3% |
Definitions 3, 4, and 5 are different ways of expressing the same value. An ROCE calculation using one of these definitions is equivalent to Return on Net Assets (RONA).
Capital Expenditure or CapEx: Money spent to acquire, improve, or maintain Fixed Assets.
Note: OpEx refers to Operating Expenses on the Income Statement. CapEx refers to a Capital Expenditure on the Balance Sheet.
The original investment in the company, plus any additional investment from outside the company; Capital Stock does not include Retained Earnings.
Capital Stock is part of Shareholders’ Equity. Look at the Financial Statements to see how Equity is broken out into the different sources.
Also known as Share Capital.
Note: Capital Stock is not the same as Capital although some people might use the terms interchangeably.
Cash on hand, in the bank, or otherwise very readily accessible.
Cash drives the business!
Also called Cash On Hand or Cash & Equivalents.
An accounting method which tracks incomes and outlays by when the Cash comes in or goes out, not when events happen.
See also Accrual Basis.
Calculation: CCC = DIO + DSO - DPO
Example: The Round Number CompanyThe values are calculated for each term under their individual listings. DIO = Days Inventory Outstanding = 227 Days DSO = Days Sales Outstanding (DSO)= 73 Days DPO = Days Payable Outstanding = 91 Days Cash Conversion Cycle = 227 + 73 - 91 = 209 Days |
This metric takes into account how much time the company needs to sell its Inventory, how much time it takes to collect Receivables, and how much time it has to pay its bills (Payables). A lower number is preferred.
The flow of money into and out of the business. Understanding the Cash Flow of a business is as essential as understanding Profit; the two have to be managed separately.
See Cash Flow Statement for a description of the Cash Flows in and out of the business.
See also Cash Flow Forecast (CFF).
Income|Outcome Learning Profit is like food: you need it for the business to grow and to be healthy and strong; but you don’t have to eat all the time. But Cash is like air – you need it constantly. If you run out, and cannot immediately get more, you die. Profit happens on the Income Statement. Cash Flow happens on the Balance Sheet. |
The Cash Flow Forecast is a projection of the cash flows, in and out, over a fiscal period of projection, to determine net cash balances at particular points in time. This identifies either the need for additional cash infusions or the opportunity to use excess cash elsewhere.
It is a tool for analyzing the timing and severity of your cash flow problems and allows you to address the following:
After you have completed your strategic plan, you will want to know if it can actually work - whether you have the cash flow to support it. If you do not have the cash, you may go bankrupt, even if you have a profitable business!
Cash Flow Forecasts can also improve your ability to borrow. They give you advance warning of a cash crisis, so you know the best time to take out a loan.
The Cash Flow Statement is an analysis of sources of cash that flowed into and out of the business for the accounting period. The information is grouped by functional departments, because Cash can be freed up from anywhere (such as getting customers to pay faster, or paying suppliers more slowly), not just from Sales or the Finance Department.
Cash Flow Statement Equation:
Cash Flow from Operations + Cash Flow from Investing + Cash Flow from Financing = Net Change in Cash
The Cash Flow Statement starts by looking at changes in Cash due to Operations; Net Income for the current period + Non-Cash Deductions (e.g. Depreciation and Amortization) = Cash Flow add changes in Net Working Capital; - increases in Receivables and Inventories; + increases in Payables = Operating Cash Flow add changes in Investing; + proceeds from sale of Fixed Assets; - expenditure for new Fixed Assets + revenues from investment securities + proceeds from sales of securities; - expenditure on new securities = Free Cash Flow add changes in Financing; + new Loans; - repaid loans + Cash from investors; - dividends or stock repurchase = Change in Cash position The final result is the Change in Cash (i.e. from the end of the previous period). Cash at end of Period = Cash at end of Previous Period + Change in Cash Position |
Also known as the Statement of Cash Flows.
Ratio: Cash divided by Current Liabilities
Example: The Round Number CompanyCash= 20; Current Liabilities = 36 Cash Ratio = 20/36 = 0.56 |
Contribution is what’s left from the Sales after allowing for the Direct Cost for goods and services (e.g. Cost of Sales or 'materials and labor'); it contributes toward paying for the overhead costs and expenses of the business.
Contribution Margin indicates the percentage of Sales that remains after covering the Direct Costs.
Contribution = Sales - Cost of Sales (COS)
Contribution Margin = Contribution/Sales as a percentage
Example: The Round Number CompanySales= 200, Cost of Sales (COS) = 80 Contribution = 200 - 80 = 120 Contribution Margin = 120/200 = 60% |
Some people use the two terms (Contribution and Contribution Margin) interchangeably.
Further, some people use Contribution to be the same term as Gross Profit; others may use the term earlier (e.g. higher up) on the Income Statement.
If Factory Overheads are allocated to Cost of Sales (COS) or Cost of Goods Sold (COGS), Contribution and Gross Profit will be the same number.
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Calculator for Contribution AND Contribution Margin Contribution = Sales - Cost of Sales (COS) Contribution Margin = Contribution/Sales as a percentage |
The Direct Cost of products and/or services provided to customers. COS typically includes raw materials and labor, it can also include individual components such as sales commission and depreciation. This reporting varies on a company-by-company basis.
Cost of Sales is a Variable Cost because the cost reported varies with sales volume.
The terms Cost of Sales, Direct Costs, and Variable Costs are very similar. Check how each term is used in your company.
In Manufacturing, Cost of Sales is often called Cost of Goods Sold or COGS.
The Direct Cost of products and/or services provided to customers. COS typically includes raw materials and labor, it can also include individual components such as sales commission and depreciation. This reporting varies on a company-by-company basis.
Cost of Sales is a Variable Cost because the cost reported varies with sales volume.
The terms Cost of Sales, Direct Costs, and Variable Costs are very similar. Check how each term is used in your company.
In Manufacturing, Cost of Sales is often called Cost of Goods Sold or COGS.
The words 'costs' and ‘expenses' are sometimes used interchangeably. However, some companies use the word ‘cost’ to refer to items that are recorded above the Gross Profit line on the Income Statement and ‘expense' to refer to items that are recorded lower down.
Costs & Expenses above Gross Profit:
Costs & Expenses below Gross Profit and above Operating Income:
Costs & Expenses below Operating Income (EBIT):
Note: Some companies record Depreciation as part of COS or COGS (i.e. part of the Direct Costs); other companies record it as a line item in Operating Expenses. For companies using EBITDA, it is recorded below the EBITDA line of the Income Statement.
Ask if the terms ‘cost’ and ‘expense’ have specific meaning in your company.
The Assets of a company that are Cash or reasonably expected to be converted to cash, or consumed within 12 months from the date of the Balance Sheet.
Current Assets include Cash, Receivables, Inventory, Prepaid Expenses and Short-term Investments.
Current Debt is the portion of Current Liabilities that is related to borrowing money (i.e. interest-bearing bank loans). ‘Current’ indicates it is falling due within the fiscal year (or within the next 12 months).
Current Debt includes short-term Loans and the Current Portion Of Long-Term Debt.
Also called Short-term Debt.
Liabilities that are due within 12 months of the date of the Balance Sheet.
Current Liabilities include Payables and Short-Term Debt.
Also known as Short-term Liabilties.
See also Current Portion Of Long-Term Debt.
Long-term Debt is the portion of Long-Term Liabilities that is related to borrowing money (i.e. bank Loans) - it is interesting bearing, and it is initially taken for a period greater than 1 year.
However, the Current Portion of Long-term Debt (i.e. that portion falling due within 12 months of the Balance Sheet date) is reclassified as Short-term Debt because repayment is an immediate concern.
Ratio: Current Assets divided by Current Liabilities.
Example: The Round Number CompanyCurrent Assets = 132; Current Liabilities = 36 Current Ratio = 132/35 = 3.7 |
This ratio is a measure of the company’s liquidity. It looks at the ability to pay bills (Short-term Debt) out of the Current Assets.
Also known as the Working Capital Ratio.
See also Liquidity Ratios, Acid-Test Ratio, Cash Ratio.
Ratio: Inventory divided by the Average Daily COS
where Average Daily COS = (Annual COS/365)
Example: The Round Number CompanyCOS = 80; Inventory = 50 Average Daily COS = 80/365 = 0.22 Days Inventory Outstanding = 50/0.22 = 227 Days |
The ratio shows how quickly inventories are converted into Cash.
Days Inventory Outstanding is part of the Cash Conversion Cycle.
Also called Days Sale Inventory or Days On Hand (DOH).
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Ratio: Payables divided by the Average Daily COS
where Average Daily COS = (Annual COS/365)
Example: The Round Number CompanyCOS = 80; Payables = 20 Average Daily COS = 80/365 = 0.22 Days Payable Outstanding = 20/0.22 = 91 Days |
The ratio shows the company’s average payable period.
Days Payable Outstanding is part of the Cash Conversion Cycle.
Ratio: Receivables divided by the Average Daily Sales
where Average Daily Sales = (Annual Sales/365).
Example: The Round Number CompanySales = 200; Receivables = 40 Average Daily Sales = 200/365 = 0.55 Days Sales Outstanding = 40/.55 = 73 Days |
The ratio shows how quickly the proceeds from sales are converted into Cash.
Days Sales Outstanding is part of the Cash Conversion Cycle.
Also known as Days Sales Outstanding or Average Collection Period.
The Visual Finance graphic automatically shows the Days Sales in Receivables.
Ratio: Inventory divided by the Average Daily COS
where Average Daily COS = (Annual COS/365)
Example: The Round Number CompanyCOS = 80; Inventory = 55 Average Daily COS = 80/365 = 0.22 Days Sales Inventory = 50/0.22 = 227 Days |
The ratio shows how quickly inventories are converted into Cash.
Days Sales Inventory or Days Inventory Outstanding is part of the Cash Conversion Cycle.
Also called Days Inventory Outstanding or Days On Hand (DOH).
Ratio: Receivables divided by the Average Daily Sales
where Average Daily Sales = (Annual Sales/365).
Example: The Round Number CompanySales = 200; Receivables = 40 Average Daily Sales = 200/365 = 0.55 Days Sales Outstanding = 40/.55 = 73 Days |
The ratio shows how quickly the proceeds from sales are converted into Cash.
Days Sales Outstanding is part of the Cash Conversion Cycle.
Also known as Average Collection Period or Days Sales In Receivables.
The Visual Finance graphic automatically shows the Days Sales in Receivables.
‘Debt’ can have wildly different meanings, here are some possibilities:
Make sure you agree on the meaning!
See the discussion at Leverage.
The debt ratio measures the extent of a company's leverage.
Debt Ratio: Total Liabilities/Total Assets
Example: The Round Number CompanyTotal Assets = 300; Total Liabilities = 160 Debt Ratio = 140/300 = 0.47 |
Utilities and manufacturing are 'capital-intensive industries', they are more likely to have higher debt ratios .
Service companies are generally less capital-intensive and will have lower debt ratios.
See the discussion at Leverage.
Ratio: Liabilities divided by Equity.
Example: The Round Number CompanyTotal Liabilities = 160; Equity = 140 Debt-to-Equity = 160/140 = 1.14 |
This ratio is a measure of the company’s safety, or ability to withstand adversity. This is a real What do you mean by that? term. What is meant by ‘debt'? Total Liabilities? Interest-bearing debt? Long-term debt? See the discussion at Debt.
See also the discussion at Leverage.
Depreciation is a non-cash expense (reported on the Income Statement) that expresses the reduction in economic value of a Tangible Asset over time. Depreciation reflects the wear and tear of an asset over time.
Some companies record Depreciation as part of COS/COGS (i.e. it is part of the Direct Cost); other companies record it as a line item in Operating Expenses.
For companies using EBITDA, Depreciation is recorded below the EBITDA line of the Income Statement.
NOTE: Intangible Assets do not ‘wear out’ so they do not Depreciate. Instead, Amortization is to spread the cost of the asset over the expected useful life, it is reported on the Income Statement similar to Depreciation. (Impairment is a method of further reducing the value of an Intangible Asset.)
Direct Costs are costs that can be easily and accurately traced to a specific product or service. Examples include raw materials and labor. But some companies will also include Depreciation, Factory or Site Overheads, and sales commissions.
The terms Cost of Sales, Direct Costs, and Variable Costs are very similar. Check how each term is used in your company.
See also Indirect Cost.
See more at the Income|Outcome Blog: WHAT ARE DIRECT COSTS VS INDIRECT COSTS?
Selling a Receivable note (e.g. an invoiced sale) at a discount in order to receive immediate Cash.
Also called Factoring.
At the end of the reporting period, the company can distribute some of the profit to the Shareholders as a Dividend. The remaining profit is added to Retained Earnings to fund growth.
Dividend Cover ratio: Net Income divided by Dividends
Example: The Round Number CompanyThe Round Number Company made a profit of 30, and the entire amount was added to Retained Earnings. If instead the owners declare a Dividend of 10, then the Net Income is still 30, but the Addition To Retained Earnings is only 20. (Payment of the Dividend would reduce Cash by 10, so the Balance Sheet will still balance.) Dividend Cover = 30/10 = 3 |
If the Dividend Cover is greater than 1, it means the business has reinvested some profit back into itself – the higher the number the greater the re-investment. Generally, a dividend cover of 2 or more is considered a safe coverage - it allows the company to safely pay out dividends and still allow for reinvestment or the possibility of a downturn.
Some companies occasionally pay Dividends greater than their Earnings; this may happen if they take a temporary loss and want to send a signal that the loss does not matter. Failing to pay an expected dividend signals that the company has run into unexpected difficulty, and this may hurt the price of shares. It shrinks the size of the business to pay a dividend greater than earnings, but a high stock price is important if the company wants to raise more capital by issuing shares. The company wants the most money for the fewest new shares issued.
Calculation: Sales less all Costs and expenses
Example: The Round Number CompanySales = 200; COS = 80; OpEx = 72; Finance = 8; Tax = 10 (In this example, the Adjustments cancel out) Net Income = 200 - 80 - 72 - 8 - 10 = 30 |
Earnings is the profit for the period after all costs and expenses have been paid.
The term 'Earnings' is also used higher up the Income Statement: Earnings Before Interest and Tax, Earnings before Tax.
Outside North America, Earnings is more likely to be called Profit or Net Income or Net Profit. See discussion at Operating Income.
Calculation: Sales less all Costs and Expenses except Finance Charges and Inventory Turns (and Adjustments)
Example: The Round Number Company Sales = 200; COS = 80; OpEx = 72 EBIT = 200 - 80 - 72 = 48 |
EBIT is the amount of Profit available after deducting from Sales the costs associated with the operations of the company (Cost of Sales, SG&A), but before paying finance charges and taxes.
Outside North America, EBIT is more likely to be called Operating Profit or Operating Income. See discussion at Operating Income.
Calculation: Sales less all cash expenses except Finance Charges and Income Tax (and Adjustments).
EBITDA is the amount of Profit available after deducting from Sales the cash expenses associated with the operations of the company (Cost of Sales, SG&A but not Deprecation), and before paying finance charges and taxes.
EBITDA is used to evaluate a company's operating performance without factoring in financing decisions, accounting practices, or tax environments.
EBITDA does not include the non-cash expenses such as Depreciation and Amortization.
Calculation: Sales less all expenses except Inventory Turns (and Adjustments).
Example: The Round Number CompanySales = 200; COS = 80; OpEx = 72; Finance = 8 EBT = 200 - 80 - 72 - 8 = 40 |
Earnings Before Tax is the amount of Profit available after deducting from Sales the costs associated with the operations of the company (Cost of Sales, SG&A) as well as finance charges, but before paying taxes.
Ratio: Net Income divided by the number of shares issued and outstanding.
Example: The Round Number CompanyNet Income = 30 If the Round Number Company has issued 200 shares, Earnings per Share = 30/200 = 0.15 |
EPS is the net benefit to the shareholder per share; it does not say whether the earnings are paid out as dividends or retained in the company for growth.
The ownership the shareholders have in the company, represented by the Capital Stock, Retained Earnings, Treasury Stock, and other.
Look at the Financial Statements to see how Equity is broken out into the different sources.
Balance Sheet Equation: Total Assets = Total Liabilities + Equity |
Also called Shareholders’ Equity or Net Worth.
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Selling a Receivables at a discount in order to receive immediate Cash.
Also called Discounting Receivables.
Factory Overheads are costs that are connected directly to the production of goods and services but they are not identified as labor or materials. Examples include Depreciation of equipment at a production site, rent for a retail site, utilities for locations other than corporate offices.
The reporting of these costs will vary by company - some or all of these costs can be:
Admin Overheads are a different kind of overhead--they are not directly connected to the production of goods and services. Admin Overheads are reported in Selling, General & Administrative (SG&A)
Factory Overheads might be called Site Overheads in non-manufacturing industries.
See also Direct Cost, Semi-variable Costs.
Expenses associated with financing the business; includes Interest, Factoring expense, foreign exchange costs, currency hedging, etc.
Financial Statements show how a business is doing financially. They help stakeholders understand the performance and financial position of the business.
There are three main types of financial statements:
Balance Sheet Equation: Total Assets = Total Liabilities + Equity |
Income Statement Equation: Sales Revenue – Expenses = Profit |
Cash Flow Statement Equation: CF from Operations + CF from Investing + CF from Financing = Net Change in Cash |
Note: See Cash Flow Statement for the actual analysis.
Fully produced goods which are available for sale to customers. Inventories are part of Current Assets.
Fixed Assets are Assets which are categorized as ‘permanent’ and not intended to be ‘turned over’ in the normal business cycle.
Fixed Assets may be tangible items such as land, buildings, equipment and furniture with a useful business life of greater than one year; or they may be intangible items such as Goodwill and Intellectual Property. Long-Term Investments are also Fixed Assets.
Some companies use the grouping Non-Current Assets to include Tangible Assets and a second grouping grouping Intangible Assets for Intangible Assets (Goodwill and Intellectual Property).
The terms Fixed Costs and Variable Costs look at the behavior of the costs - do the costs vary with Sales Volume?
Variable Costs do vary with the Sales Volume. If Sales double from one month to the next, then the Cost of Sales will also double. Cost of Sales is a Variable Cost.
Fixed Costs do not vary directly with Sales Volume; they are approximately the same from month to month (they are ‘fixed’). Examples include R&D, advertising, non-production personnel, training, and rent for the corporate offices.
Note: Advertising is considered a Fixed Cost. An increase in Advertising might lead to higher sales or it might not. There is no direct relationship - doubling the Advertising spend will not double Sales Volume.
Note: The terms Overhead(s), Operating Expense (OpEx), Indirect Costs, and Fixed Costs are very similar. Check how each term is used in your company.
See also Variable Costs and Semi-Variable Costs.
An Intangible Assets that arises when a company is acquired and the purchase price is more than its Book Value.
The value of an Intangible Asset can be amortized over time, the Amortization is reported is reported alongside Depreciation on the Income Statement.
The amortized value must be re-evaluated on a periodic basis; if the recoverable value of the asset falls below the value listed on the Balance Sheet, an Impairment loss is recorded on the Income Statement.
Gross Profit calculation: Sales less Direct Cost
Gross Margin ratio: Gross Profit as a percentage of Sales
Example: The Round Number CompanySales = 200; Cost of Sales = 80 Gross Profit = 200 - 80 = 1200 Gross Margin = 120/200 = 60% |
Gross Profit represents the amount of profit remaining after subtracting the Direct Cost of labor and materials from Sales. Some companies may also include relevant overhead costs associated with the production of goods and services in their Direct Costs.
Gross Margin, indicates the portion of Sales that remains after covering the Direct Costs.
Some people use the terms Gross Profit and Gross Margin interchangeably. The same thing can happen with Gross Margin and Margin (which can have other meanings). Make sure you understand which term is being used!
Gross Profit is also known as Gross Income.
See also the discussion at Contribution.
Total Sales revenue before applying any sales discounts, allowances or returns.
Impairment is a method of accounting for the loss in value of an Intangible Assets. If the value of an Intangible Asset listed on the Balance Sheet exceeds its ‘recoverable’ value, the asset is revalued on the Balance Sheet and an impairment loss is reported on the Income Statement.
Amortization is also used to reduce the value of the Intangible Asset over its expected useful life; this is similar to the Depreciation of Tangible Assets. If the market value is less than the balance sheet value after amortization, then an Impairment occurs.
The ‘recoverable’ value is the higher amount between 1) the value you can get from selling the asset or 2) the value you can get from using the asset.
Ask, "What do you mean by that?". It could mean Sales Income (Sales Revenue at the top of the Income Statement), or it could mean Net Income (Net Profit at the bottom of the Income Statement).
There are also intermediate points that are called 'income': Gross Income (after subtracting the direct costs) and Operating Income (after subtracting direct costs and operating expenses).
A summary of the income and expenses for the company over the operating period – a financial History Book for the fiscal period. The Income Statement in the Annual Report shows the total income and expenses (and the profit or loss) for the business over the entire business year.
Income Statement Equation: Sales Revenue – Expenses = Profit |
→ The left side of the Visual Finance image is an Income Statement.
Also known as the ‘P&L’ or a Profit and Loss Statement.
A Visual Finance representation of the relationships between Sales, Net Income and Assets.
(The Income|Outcome simulation game board design is similar to Visual Finance--it is a complete representation of Income Statement and Balance Sheet laid out side-by-side. This allows the overlay of this triangle for Ratio Analysis of business results.)
Indirect Costs are incurred in the general operations of the business, they are not tied directly to the production of goods and services. Examples include R&D, advertising, salaries for non-production personnel, training, and rent for corporate offices.
Indirect Costs are often considered ‘fixed’ because they are approximately the same from month to month - the rent for Administrative offices does not change if you double your sales from one month to the next.
The terms Direct Cost, OpEx, Indirect Costs, and Fixed Costs are very similar. Check how each term is used in your company.
See also Direct Costs.
See more at the Income|Outcome Blog: WHAT ARE DIRECT COSTS VS INDIRECT COSTS?
A Fixed Asset which has a perceived value but without a tangible nature. A typical example is Intellectual Property. Goodwill is also an Intangible Asset but it is often broken out as a separate line item on the Balance Sheet.
The value of an Intangible Asset can be amortized over time, the Amortization is reported is reported alongside Depreciation on the Income Statement.
The amortized value must be re-evaluated on a periodic basis; if the recoverable value of the asset falls below the value listed on the Balance Sheet, an Impairment loss is recorded on the Income Statement.
Expenses associated with financing the business; it includes interest, factoring expense, foreign exchange costs, currency hedging, etc.
Part of Finance Charges.
Raw materials, work in process (WIP), and finished goods. All inventories are Current Assets.
Outside North America, inventory may be referred to as 'stock'.
Inventory Turnover ratio: Cost of Sales (COS) divided by the average value of Inventory on hand.
Example: The Round Number CompanyCost of Sales = 80; Inventory = 50 Inventory Turnover = 80/50 =1.6 |
This ratio is the number of times a business sells out its Inventory during the year.
Inventory Turnover us also called Inventory Turns.
Leverage is how much you extend your assets by borrowing against your investment.
Leverage Ratios are a meausre of leverage, they incorporate Liabilities and either Assets or Equity.
Example:If you invest $60K of your money in a business, and borrow an additional $30K from the bank, you have assets of $90K. You can express your leverage in several ways: Debt to Equity : 30/60 = .5 Debt Ratio (i.e. Debt to Assets): 30/90 = .33 Both these numbers are expressing the same situation, and both can be called leverage. The first person might say, “We’re leveraged 50%”; the second person could say, “We’re leveraged 33%." |
If someone mentions 'leverage' be sure to ask, “What do you mean by that?
The liabilities of the company include bank Loans, salaries and benefits payable, suppliers’ bills (Payables), taxes due, etc.
Liabilities are usually sorted into Current Liabilities (short-term) falling due within one year) and Long-Term Liabilities where the payment period is greater than one year.
Balance Sheet Equation: Total Assets = Total Liabilities + Equity |
Liquid Assets calculation: Cash + Receivables + Short-Term Investments.
Example: The Round Number CompanyCash = 20; Receivables = 40; Short-term Investments = 6 Quick Assets = 20 + 40 + 6 = 66 |
Liquid Assets include the Current Assets that can quickly (and easily) be converted to cash.
Also called Quick Assets.
Liquidity Ratios answer the question: "How well can the firm pay its liabilities that are coming due?" They measure the ability of a firm to meet Short-term financial obligations.
Current Ratio (Working Capital Ratio): Compares Current Assets to Current Liabilities.
Acid-Test Ratio (Quick Ratio): Compares the ‘most liquid’ Current Assets to Current Liabilities. The most liquid assets are Cash, Receivables and Short-term Investments.
Cash Ratio: Compares Cash to Current Liabilities. This is a “conservative” ratio because it counts only cash as liquid.
Money that is borrowed from a bank or other financial institution that must be paid back with interest and within a given period of time. On the Balance Sheet, the word ‘Debt’ is commonly used to classify Loans.
Long-term Debt is the portion of Long-Term Liabilities that is related to borrowing money (i.e. bank Loans). It is interest-bearing, and it is initially taken for a period greater than 1 year.
However, the Current Portion Of Long-Term Debt (i.e. that portion falling due within 12 months of the Balance Sheet date) is reclassified as Short-Term Debt because the repayment is an immediate concern.
Short-Term Debt falls due within the current fiscal year (or less than 12 months in the future).
Long-term deposits, bonds and securities; they are not readily converted into Cash.
Long-term Liabilities are the financial obligations of a company that are falling due more than one year in the future. They include Long-term Debt (i.e. loans) and Pensions & Other Post-Employment Benefits (OPEB).
This number describes the percentage of income which is left over after Costs & Expenses are deducted from Sales.
People will think of profit margin at different points on the Income Statement. Production might look at Gross Margin; operations might look at Operating Margin; the finance department looks at Return on Sales. See the different examples of Margins below:
GROSS MARGIN
Ratio: Gross Profit as a percentage of Sales
Example: The Round Number CompanySales = 200; Gross Profit = 120, Gross Margin = 120/200 = 60% |
OPERATING MARGIN
Ratio: Operating Income as a percentage of Sales
Sales = 200; Operating Income = 48, Operating Margin = 48/200 = 24% |
RETURN ON SALES (ROS)
Ratio: Net Income as a percentage of Sales
Sales = 200; Net Income = 30, Return On Sales = 30/200 = 15% |
Some people use Margin to mean the same as Gross Profit.
A Balance Sheet balancing the ‘Net Assets’ (Total Assets less Liabilities) against the Equity.
The Net Asset Balance Sheet has advantages for measuring management performance, and at one time, it was prevalent outside North America.
There have been various forms of the Net Asset Balance Sheet:
Any term which uses the phrase ‘net asset’ or ‘net assets’ must be examined closely. See Net Asset.
See also Total Asset Balance Sheet.
Any term which uses the phrase ‘net asset’ or ‘net assets’ must be examined closely. This term can describe wildly different situations - here are some possibilities:
Calculation: Total Assets less (Payables plus Other Current Liabilities)
Example: The Round Number CompanyTotal Assets = 300; Payables = 20, Other Current Liabilities = 8 Net Assets = 300 - 20 - 8 = 172 |
This definition is sometimes used to generate an alternative to the Net Asset Balance Sheet described below.
2. A different definition is used in the Net Asset Balance Sheet.
Calculation: Total Assets less Total Liabilities
Example: The Round Number CompanyTotal Assets = 300; Total Liabilities = 160 Net Assets = 300 - 160 = 140 |
3. A third definition is Net Asset Value (NAV) which is also called Book Value.
Calculation: Total Assets less Intangible Assets less Total Liabilities
Example: The Round Number CompanyTotal Assets = 300; Intangibles = 8; Goodwill = 20; Liabilities = 160 Net Assets = 300 - 8 - 20 - 160 = 112 |
Make sure you agree on the meaning!
Net Asset Turnover ratio: Sales divided by Net Assets
where Net Assets = Total Assets less Current Liabilities
Example: The Round Number CompanySales = 200; Total Assets = 300; Current Liabilities = 36 Net Asset Turnover = 200/(300 - 36) = 200/264 = 62% |
This is an ‘operating ratio’; it measures the efficiency of the assets employed.
Like Asset Turnover, it shows the speed with which an amount of cash, equivalent to the money invested in the business by head office, comes back in through the door in fresh sales. It isn’t concerned with profit, only with cash flow. If sales are rapid, little cash is tied up to keep the business going; which may make it easier to expand.
Companies using Return on Net Assets (RONA) rather than Return on Assets (ROA) are likely to use Net Asset Turnover rather than Asset Turnover.
See the discussion of Net Assets
See also Income|Outcome Triangle for Ratio Analysis.
The Net Asset Value of a company is a very conservative ‘worst-case’ valuation of what a business would be worth if it had to close down.
Net Asset Value calculation: Total Assets less Goodwill and other Intangible Assets less Liabilities.
Example: The Round Number CompanyTotal Assets = 300; Goodwill = 8; Intangibles = 20; Liabilities = 160 Net Asset Value of Business = 300 - 20 - 8 - 160 = 112 |
This is the amount of cash you would have if everything owned by the business was sold, and all debts were paid. It is a very conservative ‘worst-case’ valuation of what a business would be worth if it had to close down.
Be sure to ask, "What do you mean by that?" Any term which uses the phrase ‘net asset’ or ‘net assets’ must be examined closely. See Net Asset;
Net Income (in the US) or Net Profit (in the UK) is the Profit for the operating period.
Calculation: Sales less all Costs & Expenses
Return on Sales ratio: Net Income as a percentage of Sales
Example: The Round Number CompanySales = 200; COS = 80; OpEx = 72; Finance = 8; Tax = 10; the adjustments cancel out Net Income = 200 - 80 - 72 - 8 - 10 = 30 Return on Sales or Profitability = 30/200 = 30 % |
Net Income is the amount of Profit left for the owners, after all costs and expenses, including interest and taxes, have been paid.
Return on Sales is proportion of Profit to Sales, it is the Profitability of the business.
Net Income is also known as Net Profit or Earnings or Profit or the "Bottom Line".
Return on Sales is also known as Profitability or the Profitability Ratio.
NPV is used to determine when, if ever, a capital investment will generate a profit, and how much that will be in today’s terms. Cash Flows of future years are discounted because ‘cash next year’ is worth less than ‘cash this year’ for a variety of reasons (inflation, risk, etc.). See for example, this NPV Calculator.
Calculation: Gross Sales at list price less discounts, sales returns and allowances, but before subtracting the Cost of Sales and Operating Expenses.
Sales is the revenues from the sale of goods and services which are part of the company’s regular operations. (Non-operating revenues, e.g. the sale of surplus equipment, would show up as an Adjustment rather than Sales Revenue.)
The term ‘Sales’ generally refers to Net Sales. The term ‘Total Sales’ could refer to Gross Sales or Net Sales.
Net Sales is the number used if the line item just says ’Sales.’ in Financial Statements
Net Working Capital is the cash needed to run the business on a day-to-day basis--to maintain inventories and pay expenses.
Calculation: Current Assets less Current Liabilities.
Example: The Round Number CompanyCurrent Assets = 112; Current Liabilities = 36 Net Working Capital = 112 - 36 = 96 |
Net Working Capital does not include machinery, land or buildings (those are Fixed Assets needed to run the business). Rather, it’s the rhythmic needs of the business: inventory building up then being sold, waiting on money to come back in from sales, paying bills, renewing inventories, and starting all over again.
Also called Working Capital.
See also non-Cash Net Working Capital.
See discussion of Working Capital on the Income|Outcome Blog.
The ownership the shareholders have in the company, represented by the Capital Stock, Retained Earnings, and other.
Also called Equity or Shareholders’ Equity.
Calculation: Current Assets less Cash less Current Liabilities.
Example: The Round Number CompanyCash = 20; Current Assets = 132; Current Liabilities = 36 non-Cash Net Working Capital = 132 - 20 - 36 = 76 |
Opex or Operating Expense is the after-COS expenses related to normal operation of the business including R&D, advertising, salaries, and rent. Depreciation may, or may not, be included in OpEx.
Operating Expenses do not include Finance Charges, Taxes, and exceptional (one-time) charges.
Note: OpEx is an Operating Expense on the Income Statement. CapEx is a Capital Expenditure on the Balance Sheet.
The terms Overhead, Operating Expense, Indirect Costs, and Fixed Costs are very similar. Check how each term is used in your company.
Operating Income calculation: Sales less COS less Operating Expense.
Operating Margin ratio: Operating Income as a percentage of Sales.
Example: The Round Number CompanySales = 200; COGS = 80; OpEx = 72 Operating Income = 200 - 80 - 72 = 48 Operating Margin = 48/200 = 24 % |
Operating Income is the amount of Profit available after deducting from Sales the costs associated with the operations of the company (Cost of Sales, Operating Expenses), but before paying finance charges and taxes.
Operating Margin is the portion of Sales that remains after covering the Direct Costs and Operating Expenses.
Operating Income is considered a useful management measure because it considers the revenue and expenses that are the manager's responsibility, but does not take into account the finance expense and taxes (which managers do not control).
Operating Income is one of many possible finance terms for the same concept. It can also be known as:
Operating Profit calculation: Sales less Cost of Sales (COS) less Operating Expense.
Operating Margin ratio: Operating Income as a percentage of Sales.
Example: The Round Number CompanySales = 200; COGS = 80; OpEx = 72 Operating Income = 200 - 80 - 72 = 48 Operating Margin = 48/200 = 24 % |
Operating Profit is the amount of Profit available after deducting from Sales the costs associated with the operations of the company (Cost of Sales, Operating Expenses), but before paying finance charges and taxes.
Operating Margin is the portion of Sales that remains after covering the Direct Costs and Operating Expenses.
Operating Profit is considered a useful management measure because it considers the revenue and expenses that are the manager's responsibility, but does not take into account the finance expense and taxes (which managers do not control).
Operating Profit is one of many possible finance terms for the same concept. It can also be known as:
Ratio: (Cost of Sales (COS) + Operating Expense) as a percentage of Sales.
Example: The Round Number CompanySales = 200; COS = 80; OpEx = 72 Operating Ratio = (80 + 72) / 200 = 152/200 = 76 % |
The Operating Ratio is a comprehensive measure of a company's operational efficiency.
Lower ratios are generally favorable, indicating better cost management and higher efficiency in generating profit from sales.
The terms Operating Ratio and OpEx Ratio sound similar - but they are different measurements!
OpEx (Operating Expense) is the after-COS expenses related to normal operation of the business including R&D, advertising, salaries, and rent. Depreciation may, or may not, be included in OpEx.
OpEx does not include Finance Charges, Taxes, and exceptional (one-time) charges.
Note: OpEx is an Operating Expense on the Income Statement. CapEx is a Capital Expenditure on the Balance Sheet.
The terms Overhead, Operating Expense, Indirect Costs, and Fixed Costs are very similar. Check how each term is used in your company.
Ratio: Operating Expense as a percentage of Sales
Example: The Round Number CompanySales = 300; OpEx = 72 OpEx Ratio = 72/ 200 = 36 % |
The OpEx Ratio measures the proportion of revenue spent on operating expenses.
The terms Operating Ratio and OpEx Ratio sound similar - but they are different measurements!
The accumulation of any Current Assets which are not detailed by individual class on the Balance Sheet.
These are liquid assets (meaning they are easily converted to Cash) but they do not include Cash and Marketable Securities, Receivables, Inventories, or Prepaid Expenses.
What is included in 'Other' will vary by company--look at the Notes to the Financial Statements.
The accumulation of any Current Liabilities which are not detailed by individual class on the Balance Sheet.
What is included in 'Other' will vary by company--look at the Notes to the Financial Statements.
The accumulation of Fixed Assets which are not detailed by individual class on the Balance Sheet.
What is included in 'Other' will vary by company--look at the Notes to the Financial Statements.
The accumulation of any Long-Term Liabilities which are not detailed by individual class on the Balance Sheet.
What is included in 'Other' will vary by company--look at the Notes to the Financial Statements.
The after-COS expenses related to normal operation of the business including R&D, advertising, salaries, rent and utilities, but excluding interest expense, taxes, and exceptional (one-time) charges.
Overheads may also be attributable to specific areas or operations of the business, e.g. Factory Overheads.
Generally Overheads can also be called Operating Expense or OpEx. See discussion at Costs & Expenses.
The terms Overhead, Operating Expense, Indirect Costs, and Fixed Costs are very similar. Check how each term is used in your company.
Ratio: Price per Share divided by Earnings Per Share (EPS). This is the number of years it will take for the investment to be paid back by Earnings (i.e. Profit) at the current rate, and thus reflects the confidence that investors feel in the company.
Money you owe to your suppliers and vendors. Part of Current Liabilities.
Also called Accounts Payable or A/P.
Called Creditors outside North America.
Pensions & OPEB include long-term obligations to retired employees. This can include pensions, insurance and other benefits.
Part of Long-Term Liabilities.
Property, Plant & Equipment: Tangible Assets such as land, buildings and machinery. These are Fixed Assets and are often combined into a single line-item on the Balance Sheet.
Prepaid Expenses are expenses which have been paid in advance but have not yet been recorded as an expense.
Ratio: Price per Share divided by Book Value Per Share.
This is a measure of the safety of an investment: how well is the investment covered by assets if the worst things happen and the company closes operations?
The most common meaning of 'Profit' is Net Income - the income that is left over after all expenses (COGS, operating expenses, interest, and taxes) are deducted from sales.
Profit calculation: Profitability = Sales - Costs and Expenses
Profitability calculation: ZPROFY = Profit/ Sales
Other names for Profit include Net Income, Net Profit, Earnings, or 'the bottom line'.
Other names for Profitability include Profitability Ratio, Return on Sales
There are other kinds of profit:
Calculation: Sales less COS less Operating Expense
Understanding the Cash Flow of a business is as essential as understanding Profit.
Income|Outcome Learning Profit is like food: you need it for the business to grow and to be healthy and strong; but you don’t have to eat all the time. But Cash is like air – you need it constantly. If you run out, and cannot immediately get more, you die. Profit happens on the Income Statement. Cash Flow happens on the Balance Sheet. |
The Profit or Loss Statement (the ‘P&L’) is another name for the Income Statement.
It is a summary of the Sales income and expenses for the company over the operating period – a financial history book for the fiscal period (month, quarter, year).
Profit (or loss) is shown at the bottom line of the Income Statement.
Income Statement Equation: Sales Revenue – Expenses = Profit |
→ The left side of the Visual Finance graphic is an Income Statement.
Profit Margin looks at how much of Sales revenue remains as profit after all costs and expenses are paid.
Ratio: Gross Profit as a percentage of Sales
Calculation: Operating Income as a percentage of Sales
Profitability or Return on Sales(ROS)
Calculation: Net Income as a percentage of Sales
People will think of profit margins at different points on the Income Statement. Production might look at Gross Margin while operations might look at Operating Margin; the Finance Department looks at Return on Sales.
We use ‘margin’ to denote a percentage (of Sales). Some people use ‘margin’ to mean the same as Contribution. Other people use it to mean the same as Gross Profit.
Ratio: Net Income as a percentage of Sales.
Tangible Assets such as land, buildings and machinery. These are Fixed Assets and are often combined into a single line-item on the Balance Sheet.
Quick Assets calculation: Cash plus Receivables plus Short-term Investments.
Quick Ratio: Quick Assets divided by Current Liabilities
Example: The Round Number CompanyCash = 20; Receivables = 40; Short-term Investments = 6, Current Liabilities = 36 Quick Assets = 20 + 40 + 6 = 66 Quick Ratio = 66/36 = 1.8 |
Quick Assets include the Current Assets that can quickly (and easily) be converted to cash.
The Quick Ratio is a variant of the Current Ratio; it only includes items which are quickly (and easily) converted into cash.
Another definition of Quick Assets is: Current Assets less Inventories. This definition includes Prepaid Expenses but they are not always quickly converted to Cash.
The accumulation of Net Income that has been paid kept in the company to help it grow (rather than being paid out to Shareholders as Dividends).
Retrun on Assets ratio: Net Income as a percentage of the Total (average) Assets.
Example: The Round Number CompanyNet Income = 30; Total Assets = 300 Return on Assets = 30/300 = 10 % |
ROA measures how effectively the assets are employed in the business.
Part of Income|Outcome Triangle for Ratio Analysis. See also Return On Sales (ROS) and Return on Net Assets (RONA).
Ratio: Operating Income as a percentage of Capital Employed.
Most definitions of ROCE use Operating Income or EBIT as the 'return', but the precise definition of Capital Employed can vary by company. There are multiple definitions for ‘capital employed’:
Example: The Round Number CompanyOperating Income = 30; Shareholder Equity = 140; Long-Term Debt = 100 Return on Capital Employed = 30/(140 + 100) = 30/240 = 12.5 % |
2. Calculation: Capital Employed = Total Assets - Intangible Assets - Current Liabilities
Goodwill is also an Intangible so it is included in the calculation.
Operating Income = 30; Total Assets = 300; Intangibles = 8; Goodwill = 20; Current Liabilities = 36 Return on Capital Employed = 15/(300 - 8 - 20 - 36) = 30/236 = 12.7% |
3. Calculation: Capital Employed = Equity + Long-Term Liabilities
Operating Income = 30; Shareholder Equity = 140; Long-Term Liabilities = 124 Return on Capital Employed = 30/(140 + 124) = 30/264 = 11.4 % |
4. Calculation: Capital Employed = Total Assets - Current Liabilities.
Operating Income = 30; Total Assets = 300; Current Liabilities = 36 Return on Capital Employed = 30/(300 - 36) = 30/264 = 11.4 % |
5. Calculation: Capital Employed = Fixed Assets + Working Capital.
where Working Capital = Total Current Assets - Total Current Liabilities
Operating Income = 30; Fixed Assets = 168; Current Assets = 132; Current Liabilities = 36 Working Capital = 132 - 36 = 96 Return on Capital Employed = 30/(168 + 96) = 30/264 = 11.4% |
6. Capital Employed = Total Assets - Current Liabilities - Cash and Cash Equivalents
Operating Income = 30; Total Assets = 300; Current Liabilities = 36; Cash = 20 Return on Capital Employed = 30/(300 - 36 - 20 ) = 30/244 = 12.3% |
Definitions 3, 4, and 5 are different ways of expressing the same value. An ROCE calculation using one of these definitions is equivalent to Return on Net Assets (RONA).
Ratio: Net Income as a percentage of the Shareholders’ Equity.
Example: The Round Number CompanyNet Income = 30; Shareholder Equity = 140 Return on Equity = 30/140 = 21% |
ROE measures how effectively the Shareholders’ investment has been put to work to create profit.
Also known as Return on Investment.
1. Investor’s View
Return on Investment ratio: Net Income as a percentage of the Shareholders’ Equity.
ROI measures how effectively the Shareholders’ investment has been put to work to create profit.
This is the same as Return On Equity (ROE).
2. Manager’s View
The benefit obtained from any internal improvement or expansion, expressed as a percentage of the cost. This ROI forecast allows the Finance Department to choose between competing proposals for improving the business, by seeing which ones provide the biggest bang for the buck.
Return on Assets (RONA) shows the profit that managers are making as a percentage of the assets given them to manage.
Return on Net Assets Ratio calculation: Operating Income as a percentage of Net Assets
where Net Assets = Total Assets less (Payables and Other Current Liabilities)
Example: The Round Number CompanyOperating Income = 48; Total Assets = 300; Payables = 20, Other Current Liabilities = 8 Return on Net Assets = 48/(300 - 20 - 8) = 48/272 = 18% |
Companies using Return on Net Assets (RONA) rather than Return on Assets (ROA) are likely to use Net Asset Turnover rather than Asset Turnover.
“What do you mean by that?”
There are multiple definitions for ‘Net Assets’. Check which definition is being used. See discussion at Net Assets.
Also known as Return On Capital Employed (ROCE).
See also Return On Assets (ROA).
Return on Sales is the Profitability ratio - it shows the portion of each sale that 'drops to the bottom line' as Profit.
Net Income is the Profit left for the owners, after all costs, expenses, interest and taxes have been paid.
Return On Sales (ROS) ratio: Net Income as a percentage of Sales
Example: The Round Number CompanySales = 200; Net Income = 30 Return on Sales = 30/200 = 15% |
Alternatively, ROS may be measured using Operating Income instead of Net Income; companies that measure performance using RONA will use this metric. In this instance, ROS shows the percentage of the sales dollars that are left after you have paid the Operating Expenses (COGS, overheads, SG&A), and does not include Finance Charges, Inventory Turns and Adjustments.
Return on Sales is part of Income|Outcome Triangle for Ratio Analysis. See also Return On Assets (ROA) and Asset Turnover (ATO) .
Return on Sales is also known as Profit Margin or Profitability.
Money flowing into the business from the Sales of goods and services (i.e. part of the regular business operation) OR from Adjustments (non-operating sources of revenue such as investing, sale of assets, foreign exchange).
Revenues from the sale of goods and services which are part of the company’s regular operations. What do you mean by that? The term ‘Sales’ generally refers to Net Sales which is the number used in the Financial Statements. The term ‘Total Sales’ could refer to Gross Sales or Net Sales.
The general expenses of running the business which are not associated directly with the products or services, i.e., the costs for sales and marketing, administration, recruitment and training and rent. Research and Development (R&D) may be included or may be broken out as a separate line item.
First make sure you understand the concept behind the terms Fixed Cost and Variable Cost, then ask “What do you mean by that?”
The terms Fixed Costs and Variable Costs look at the behavior of the costs - do the costs vary with Sales Volume?
Semi-Variable costs do vary with Sales Volume but they do so in ‘steps’.
There are 2 kinds of Semi-Variable Costs:
The first type of Semi-Variable Cost remains constant over a range of production and then steps up a level (also known as stepwise variable). This could be due to adding a new production machine (maintenance costs will increase) or adding a new location to a retail chain (rent will increase). Depreciation is a kind of Semi-Variable Cost.
The second type of Semi-Variable Cost starts at a base level in a fixed manner, then increases in a variable manner. An example is a power bill, where there is a monthly connection fee and then a variable cost for usage.
Semi-Variable Costs are Operating Expenses. The reporting of these costs will vary by company - some or all of these costs can be:
The ownership the shareholders have in the company, represented by the Capital Stock, Retained Earnings, Treasury Stock, and other.
Look at the Financial Statements to see how Equity is broken out into the different sources.
Balance Sheet Equation: Total Assets = Total Liabilities + Equity |
Also called Shareholders’ Equity or Net Worth.
Short-term Debt is the portion of Current Liabilities that is related to borrowing money (i.e. interest bearing bank loans) and is falling due within the fiscal year (or within the next 12 months).
Short-term Debt includes the Current Portion of Long-term Debt which is coming due within the year.
Also called Current Debt.
Marketable Securities (e.g. bonds and deposits) which are not included in Cash, but can be readily converted into cash.
Liabilities that are due within 12 months of the date of the Balance Sheet.
Current Liabilities include Payables and Short-Term Debt.
Also known as Current Liabilties.
See also Current Portion Of Long-Term Debt.
Site Overheads are costs that are connected directly to the production of goods and services but they are not identified as labor or materials. Examples include Depreciation of equipment at a production site, rent for a retail site, utilities for locations other than corporate offices.
The reporting of these costs will vary by company - some or all of these costs can be:
Admin Overheads are not directly connected to the production of goods and services, they are reported in Selling, General & Administrative (SG&A)
Site Overheads might be called Factory Overheads in manufacturing.
See also Direct Cost, Semi-variable Costs.
The Statement of Cash Flows is an analysis of sources of cash that flowed into and out of the business for the accounting period. The information is grouped by functional departments, because Cash can be freed up from anywhere (such as getting customers to pay faster, or paying suppliers more slowly), not just from Sales or the Finance Department.
Statement of Cash Flows Equation:
Cash Flow from Operations + Cash Flow from Investing + Cash Flow from Financing = Net Change in Cash
The Cash Flow Statement starts by looking at changes in Cash due to Operations; Net Income for the current period + Non-Cash Deductions (e.g. Depreciation and Amortization) = Cash Flow add changes in Net Working Capital; - increases in Receivables and Inventories; + increases in Payables = Operating Cash Flow add changes in Investing; + proceeds from sale of Fixed Assets; - expenditure for new Fixed Assets + revenues from investment securities + proceeds from sales of securities; - expenditure on new securities = Free Cash Flow add changes in Financing; + new Loans; - repaid loans + Cash from investors; - dividends or stock repurchase = Change in Cash position The final result is the Change in Cash (i.e. from the end of the previous period). Cash at end of Period = Cash at end of Previous Period + Change in Cash Position |
Also known as the Cash Flow Statement.
In North America, 'stock' typically means 'shares' (e.g. Shareholder Equity). In other countries, it is more likely to mean Inventory.
A Balance Sheet balancing the total Assets against the combined total of Liabilities and Equity.
This is the simplest representation of Balance Sheet information, and is prevalent in North America. It shows the Assets (what you have in the business) and balances that amount against the total of Liabilities and Equity (which is where the assets came from). In other words, everything you have in the business comes from investing (Capital Stock), making money (Retained Earnings ), or borrowing from sources such as banks (Loans) and suppliers (Payables) ). See also Net Asset Balance Sheet.
Balance Sheet Equation: Total Assets = Total Liabilities + Equity |
Revenues from the sale of goods and services which are part of the company’s regular operations. (The sale of surplus equipment would show up as an Adjustment rather than Sales Revenue).
“What do you mean by that?”
The terms Fixed Costs and Variable Costs look at the behavior of the costs - do the costs vary with Sales Volume?
Variable Costs are costs that vary with the Sales Volume. If Sales double from one month to the next, then the Cost of Sales will also double. Cost of Sales is a Variable Cost.
Fixed Costs are costs that do not vary directly with Sales Volume; they are approximately the same from month to month (they are ‘fixed’). Examples include R&D, advertising, non-production personnel, training, and rent for the corporate offices. If you double advertising from one month to the next, you will not double Sales.
The terms Cost of Sales, Direct Costs, and Variable Costs are very similar. Check how each term is used in your company.
See also Fixed Costs and Semi-Variable Costs.
Visual Finance is a financial analysis tool that represents the income statement and balance sheet as a 3D landscape, providing a more immersive and intuitive way to understand financial data.
See https://visualfinanceweb.com/
This contextuary contains our simple, generic explanations of common corporate financial terminology. Actual meanings can vary widely (and wildly!) from country to country, company to company, even department to department.
one example is Debt; here are 2 different definitions:
Other definitions are also possible. In order to have the correct internal definition you need to ask your Finance Department, “What do you mean by that?”.
Working Capital is the cash needed to run the business on a day-to-day basis: i.e. the cash needed to maintain inventories and pay expenses.
Calculation: Current Assets - Current Liabilities
Example: The Round Number CompanyTotal Current Assets = 66; Total Current Liabilities = 18 Working Capital = 66 - 18 = 48 |
Working Capital does not include machinery, land or buildings (those are Fixed Assets needed to run the business). Rather, it’s the rhythmic needs of the business: inventory builds up - then it is sold - then you wait for money to come in from sales - pay bills - buy more inventory - and start all over again.
See also Working Capital Ratio
Also known as Net Working Capital.
See also Non-Cash Working Capital.
See Discussion of Working Capital on the Income|Outcome Blog.
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Working Capital Ratio calculation: Current Assets divided by Current Liabilities.
Example: The Round Number CompanyCurrent Assets = 132; Current Liabilities = 36 Working Capital Ratio = 132/36 = 3.7 |
This ratio is a measure of the company’s liquidity. It looks at the ability to pay bills (Short-term debt) out of Current Assets.
A good ratio is around 1.2 to 1.8, this indicates the company is in a healthy state to pay its liabilities. A ratio less than 1 indicates the company does not have enough liquid assets to pay its Short-Term Liabilities.
Also known as the Current Ratio.
See also Liquidity Ratios, Acid-Test Ratio, Current Ratio.